Video ProductionBrand Storytelling
Cricket Arena
Seven years of community impact in Sheffield — captured in two videos built to work for funders, fans, and the next generation of players.
Work with us →Seven years of community impact in Sheffield — captured in two videos built to work for funders, fans, and the next generation of players.
Work with us →28K+
Cross-Platform Views
8.4%
Avg. Engagement Rate
2
Videos Delivered
3
Platforms Live
The Client
Seven years
of impact.
One film.
Background
Cricket Arena has been building a genuine presence in Sheffield’s youth sports community for seven years — running cricket, badminton, football, and more for young people across the city. The coaching is real, the community is real, and the impact on the young people who come through the doors is real.
But their social media had stalled. Content had gone quiet, and what remained was bland and inconsistent. They had nothing on video that told their story in a compelling way — no film a funder could watch, no launch content to build momentum around a new clothing range.
With funding bids in the pipeline and a merchandise line about to drop, they needed content that could do real work. BPD came in to produce both.
Client
Hamzah Hussain
Location
Sheffield, UK
Timeline
Apr 2026 – Present
Service
Video Production
The Problem
3 problems. 2 videos. 1 shoot.
01
Cricket Arena had been running for seven years, but their social media had stalled. What remained was bland and inconsistent. There was no thread connecting what they posted to what they actually stood for — a community-first sports organisation with real impact on young people in Sheffield.
02
They had nothing on camera that showed what Cricket Arena actually is. No interviews, no footage of the students, no film that could sit on a YouTube channel and give a funder, a parent, or a new member an honest picture of the organisation. That gap was costly.
03
Funding bids were in the pipeline and a new merchandise line was about to launch — at the same time. They needed a brand documentary for investors and a product video for social. Both had to work. Both had to be done.
7 Years.
Of community impact — told in three minutes.
Our Approach
01
The brief split into two distinct projects from the start: a documentary capturing Cricket Arena's community impact, and a product showcase for the new clothing line. BPD handled concept development, shot-listing, and scheduling for both — Cricket Arena brought access to their people and sign-off on the final cuts.
02
Both shoots were done on-site. The documentary involved interviewing students, coaches, and directors — finding the real voices inside the organisation and letting them carry the story. The merch shoot covered the full product line: hoodies, tops, and trousers, shot to look worth buying.
03
The brand documentary was cut to three minutes — tight enough to hold attention, long enough to tell the story properly. The merch video was edited for short-form social: punchy, on-brand, and built to move across Instagram, TikTok, and YouTube. Both delivered to spec, on time.
The Process
Concept.
Film.
Deliver.
The Work
The brief split cleanly into two deliverables. Both were planned and shot together — keeping production tight and giving Cricket Arena two assets that work independently across different audiences.
Channel Trailer & Funding Asset
A three-minute film interviewing students, coaches, and directors — capturing the real voice of the Cricket Arena community. It sits as the YouTube channel trailer, lives on the website, and anchors every funding submission.
3 min · YouTube · Website · Funding bids
Product Showcase
A short-form product video for Cricket Arena's new branded clothing line — hoodies, tops, and trousers. Shot and edited to run across Instagram, TikTok, and YouTube, with one goal: make the products look worth buying and give the launch proper momentum.
Short-form · Instagram · TikTok · YouTube
Outcomes
Both videos are live across platforms. The documentary gives Cricket Arena a long-term asset that works in front of funders, on the website, and as a permanent channel introduction. The merch video gave the launch real momentum across social.
YouTube
4,200+
Documentary views
+85 subscribers in launch month
Instagram Reels
12,500+
Merch video reach
9.2% engagement rate
TikTok
11,800+
Merch video views
7.6% engagement rate
Director’s verdict
Already lined up for the next project.
Client Testimonial
“Before working with Bigger Picture Digital, our social media had gone quiet and we had nothing that actually showed people what we do. Usmaan came in, spoke to our students and coaches, and put together a video that genuinely captures the impact we have on young people in Sheffield. It’s exactly what we needed for our funding bids and for the website. He also handled the full shoot for our new kit launch. Both came out better than we expected — we’ve already got him lined up for the next one.”
Hamzah Hussain
Cricket Arena, Sheffield
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