Filming
iPhone 17 + DJI OM 6
Stabilised, high-resolution video without the bulk or cost of a camera crew.
Transparent by design
How we build
consistent social growth
No black boxes and no generic monthly reports. This is the exact operating model we run with every client from onboarding to optimization.
The process
Six phases, one accountable workflow
Every client goes through this system regardless of size. This is how we keep quality high and outcomes predictable.
01
Week 1
Discovery Call
Before we film anything we need to understand your business properly.
- →We ask about your busiest services, seasonal peaks, what sets you apart, and who your ideal customer is.
- →We audit your existing social presence — what has worked, what has flopped, and what your competitors are doing locally.
- →We set clear goals together: follower growth, reach targets, enquiry volume, or something specific to your venue.
- →You leave the call with a clear picture of what the first 30 days will look like.
02
Week 1–2
Content Planning
We build a content calendar before we pick up a camera.
- →A monthly calendar mapped to your menu, offers, events, and the Sheffield calendar (student move-in, Freshers, Christmas market season, etc.).
- →Hook frameworks for each content type — food reveals, behind-the-scenes, staff stories, offer announcements.
- →Platform decisions: what goes on Instagram Reels, what goes on TikTok, and whether both make sense for your audience right now.
- →Shot list for the first shoot so no time is wasted on the day.
03
Monthly (or fortnightly)
Content Shoot
We come to your venue, film, and handle everything from direction to editing.
- →Shoot takes place at your venue — no studio hire, no logistics headache on your side.
- →Filmed on iPhone 17 with gimbal stabilisation, LED lighting, and wireless audio for clean, professional results.
- →Multiple pieces filmed per session: hero content, evergreen clips, and reactive material for fast-turnaround posts.
- →Edited in CapCut with captions, sound, and branding applied — ready to post without you touching anything.
04
Ongoing weekly
Publishing & Community
Content goes out on a consistent schedule, not whenever someone remembers.
- →Posts scheduled at optimal times for your audience based on your existing insight data.
- →Captions written with engagement and discoverability in mind — not just filler text.
- →Hashtag and location tagging strategy specific to Sheffield and your venue type.
- →Replies and comment engagement handled so your page looks active and approachable.
05
Live from day one
Analytics & Dashboard
You get a live Looker Studio dashboard — not a PDF, not a screenshot.
- →Dashboard built in Google Looker Studio, connected to your Instagram and TikTok accounts.
- →Tracks reach, impressions, profile visits, follower change, saves, shares, and link taps — week by week.
- →Always accessible via a private link. Share it with your business partner, your manager, or anyone who needs visibility.
- →Updated automatically so the numbers you see are always current.
06
End of each month
Monthly Growth Review
We sit down (or jump on a call) and go through the numbers together.
- →Walk through the dashboard: what grew, what didn't, and what the data says to change.
- →Identify the highest-performing content so we make more of what's working.
- →Adjust the next month's content plan based on results, not assumptions.
- →You always know exactly where your social presence stands and what the plan is next.
Tools & stack
Lean tools that keep execution fast
Every tool is selected for speed, transparency, and clean collaboration with your team.
Editing
CapCut
Fast, polished short-form edits with captions, sound design, and branding baked in.
Analytics
Google Looker Studio
Live dashboards that pull directly from your social accounts — no manual data entry.
Project Management
Notion
Your content calendar, shoot plan, and monthly review notes all in one shared workspace.
Common questions
Answers before we start
If anything is unclear, we would rather answer it early than leave you guessing.
Do I need to be present for the shoot?
Not necessarily. We can work independently once we know the space. Some clients prefer to be involved — that's fine too. We adapt to whatever works for your venue and schedule.
How long before I see results?
Reach and engagement data is visible from the first week. Meaningful follower growth and enquiry uplift typically show within 60–90 days of consistent posting. We'll be honest with you about what's realistic.
What if I want to post things myself too?
Absolutely encouraged. We handle the planned content so you never have a dead week, but anything spontaneous you want to post on top of that is always a good thing.
Is there a minimum contract length?
We work on monthly rolling agreements. No long-term lock-in. We'd rather earn your business month to month by showing results.
Can I see the dashboard before signing up?
Yes — we can show you a live example dashboard during the discovery call so you know exactly what you'll be getting.
Sheffield-based · no obligation
Ready to run this system for your venue?
Book a free 30-minute session and we will map your first 30-day content sprint together.
Book Discovery Call